AURORA TEA CO. — 2024
Context: Aurora Tea Co. is a self-directed project based on my deep love for tea. My goal was to create an ideal tea brand that would offer a premium and personal experience for the tea drinker and focus on them as the customer.
Process: After brainstorming ideas for names, Aurora stood out to me. The marvelous phenomenon of the northern lights, with their liquid light forms, reminded me of tea and would make a great name. I then designed a logo pairing the form of an Aurora with the tea leaf and matched it with a friendly sans serif to match. Since I knew I wanted illustrations involved to make the brand approachable and people-focused, I started sketching up people who could represent the individuals who’d be drinking each type. Once I had the flavors and characters down, I did further research into each tea to write the correct descriptions and brewing instructions for each. Once I had my copy, I sketched out all my ideas for the tins until I narrowed down and created a consistent visual language for the brand throughout the packaging and ads.
Solution: Using friendly illustrations, clear instructions, and descriptions of the teas, the brand focused on the importance of the individual, creating a welcoming environment for both experts and beginners.
