EMILY GARCIA HOMES — 2024
Context: While working exclusively on a digital and print marketing project for Emily Garcia, a Coldwell Banker realtor, she stated her need for new and consistent branding. She sought after a brand that would make her stand out and authentically portray her personality as someone who is kind and approachable, yet incredibly skilled in real estate sales. Through our brainstorming, she expressed wanting a simple roof design met with clean text that would be legible, approachable and easily translated across different marketing materials.
Process: After collecting the needed information from the Realtor of her wants and needs, I began the sketching process, creating black and white options for her logos. Once she chose the logo she liked most, I moved onto color - resulting in a color scheme that pays tribute to the real estate brokerage, while still focusing on the kindness, promise and approachability she aimed to achieve.
Solution: Over the next year, I was the sole designer working with Emily Garcia, creating all marketing materials. I consistently used the branding graphics I originally created to further establish a recognizable brand in the West Michigan real estate community. By using a friendly, yet professional, script font matched with the sleek roof stroke and a cheerful color scheme I created a logo perfectly encompassing her personality.
