EMILY GARCIA HOMES — 2024
Context: While working one-on-one with this realtor for her digital and print marketing, she stated her need for new and consistent branding that would make her stand out and authentically portrays her personality as someone who is kind and professional. She wanted a roof to be implemented and type that would be legible and approachable and easily translated to other marketing materials.
Process: After collecting the needed information from the Realtor of her wants and needs, I went to the sketching process, creating black and white options for logos to start off with. Once she was pleased with one, I moved onto color, tying in a color of the brokerage branding that would pair well with the brokerage logo as well as another lighter pastel blue. This color scheme pays tribute to bright blue skies showing much promise and positivity.
Solution: Over the next year I assisted with her marketing materials to continually use her branding to create a recognizable brand that assisted in growing her as a recognized realtor in the West Michigan community she serves. By using a friendly yet professional script font and matching with the sleek roof stroke and a cheerful color scheme I created a logo perfectly encompassing her personality.
