LIFT — 2024
Context: Lift is a brand of energy drinks with aims to match their bold flavors with the bold caffeine and taurine contents with its bold design created as a concept by me. In creating an idea for an energy drink brand, I focused on something that would stand out on the shelf and scream high energy.
Process: After collecting inspiration of colors and type, I played with names and came to the name Lift, something short and quick, suggesting a drink that can “lift” you up. I had sketched out several options for logos and branding and decided on something involving a simple type logo paired with the bold and squared and sharp star shape that would be a main visual for each can. The shape would be paired with other shapes with text focusing on the color interactions between them and the background. Then I used that visual language to create poster and billboard advertisements.
Solution: By using bold shapes and colors, I illustrated the high energy and bold flavor of the energy drinks. These bold cans would stand out on the shelf and on advertisements to catch the eyes of young people looking for a quick pick me up for a late night studying or hanging out with friends.
